Alesha Dixon has been announced as the new face of American cosmetics giant Avon.
The 33-year old Strictly Come Dancing judge has been awarded the brand new role of Beauty and Empowerment Ambassador for the UK and Ireland.
Alesha will also be a spokesperson Avon’s domestic violence initiatives. The company has already given half a million pounds to its charity partners Refuge, UN WOMEN and Women’s Aid to help put a stop to violence against women.
Alesha is delighted with her new role, saying “Avon has a real heart and a true passion for helping to improve the lives of women, so I hope to make a difference through generating awareness for a cause that is so close to me.”
In her new role, one of the first things she’ll be doing is to launch Avon’s newest foundation “Ideal Flawless” which will see the Strictly judge appearing in catalogues next year. Those following the Strictly Come Dancing odds will be impressed.
Alesha was chosen to replace the previous Strictly judge 67-year-old Arlene Phillips on the panel in 2009. The selection followed Alesha’s win as a contestant in Strictly’s Series 5 with dance partner Matthew Cutler in 2007. Anyone looking at the Strictly Come dancing winner odds should bear this in mind.
She first came to fame with pop group Mis-Teeq, but the trio separated in 2005 and Alesha launched a solo career with mixed results.
Since appearing as a judge on Strictly Come Dancing Alesha has faced a barrage of criticism for her “nice but dim” type of approach. She is the least dance-qualified of the panel, but has won a lot of popularity amongst many viewers for her friendly style and generous marking.
At the time of her initial selection, she described the criticism as a storm in a teacup – and for many of us, she presents a refreshing change from the harsh analysis of the other judges.
